The World of Advertising

In modern society, advertising is an important social phenomenon. It both stimulates consumption, economic activity, life-styles and a certain value orientation. Consumers are confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable that it will affect our individualism and society as a whole. Thus, consumers' minds can be changed and
opinions molded.

In order to be successful, advertisements need to be appealing to the public and to do this, they distort the truth. They claim that their product, service, or whatever they selling, is superior and better than the competition even if they are exactly the same.

So how do they modify our behavior and convince us that we should trust them?
Advertisers appeal to our right side of the brain, which is responsible for emotions, creativity, motivation and long-term memory. The advertising stimulus acts on emotions and barriers that drive consumer decisions and behavior. They deviate our opinions from reason and decision making so we decide to buy the most appealing product or service.